When it comes to running a successful group practice, learning to network is an often overlooked important business practice. Networking allows you to build relationships with other professionals in your field. What this does is help you stay current on trends and new research, helps you find community, and can also even help with referrals. 

Online presence

An online presence is key in our technology driven era. A digital presence is no longer optional like it once was. Having a good, easy to use website and making sure it is up to date is the bare minimum. However, having a social media presence can also help! These steps can help you build an online presence for your practice:

Invest in your website

Create business pages on social media platforms

Build a following and share content regularly

Share testimonials

Maintain a mailing list and send monthly newsletters

Blog regularly

Join local organizations

Local organizations can help you build community where you live! There are also online communities that can help you broaden your reach. There are a variety of local organizations you should look into to try and join and become involved in regularly in order to build your network.

Chamber of commerce

Mental health associations

Professional associations

Community health centers

School districts

Non-profits

Hospitals and clinics

Support groups

Cultural and faith-based organizations

Libraries

Attend Networking Events

You can find information about networking events online. There may be many in your area or you may have to travel. The benefit for these events is that they can really help you connect with others in your field and get more insight into how to run your business. Some of these events are also held online, making it all the more convenient for you! Online events can be especially helpful for building your network.

Conferences

Workshops and trainings

Mental health/wellness fairs

Peer consultation groups

Social media groups

Retreats

Professional association groups

Local meet ups

Collaboration

Your business does not have to compete with local businesses. There are enough clients for everyone! By collaborating with local businesses in your field, or adjacent fields, you can really help build your network and your local presence. This can also help you find referrals! Consider that some practices may be overwhelmed with referrals. The more involved you are in your community, the more likely they are to refer people to you instead.

Connect with local providers, prescribers, and practices

Provide value through workshops and seminars

Ask for suggestions or feedback

Contribute to joint events or promotions

Present at each other’s staff meetings

Attend community events

Co-facilitate groups

Consider Us

The consultants at Compassionate Consulting Company are licensed independent clinical social workers located in Massachusetts who have been running successful counseling practices for years. Here are testimonials from clients that have worked with us. We enjoy working with entrepreneurs that are starting their business, expanding and hiring team members, as well as those who are considering diversifying and adding different income streams. We are able to assist with everything described above and would love the opportunity to assist you in expanding successfully. Schedule a free consult so we can learn more about your business goals and share how we can help. We recommend doing these 6 things if you want to expand.